The colour theme for this brand is mainly orange. The brand name ‘Donut Factory’ is in white and made to be in simple fonts. The ‘O’ in the word ‘Donut’ represents a piece of donut with part of it bitten off.
The simplicity of the brand image accounts for easy recollection of the brand. The brand concept is applied throughout from its packaging to its stores.
This brand design appeals to its target users whose age ranges from as young as 4 years old to 35 years old.
The bright colours used in the brand attracts people from this target group, specifically because young people like bright and alluring colours. Furthermore, research has shown how bright colours easily whet one’s appetite.
Tags: http://donutfactory.com.sg/
No comments:
Post a Comment