The Summer House Donut makes use of bright and cheerful colours as part of their brand logo and this design is seen across its packaging as well as store concepts. The colours used – orange, yellow, blue, red and white – are bright colours that make one happy and are bound to whet up one’s appetite.
Also, it appeals to their main target group namely the young and the young-at-heart. These people are bound to remember the brand by the colours in the logo because the cheerful colours appeal to them very much. The graphic used as part of their brand logo is also very child-like and appeals to their customers.
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