Mister Donut

Mister Donut is a donut brand name originating from Japan. They have a similar colour theme to that of Donut Factory’s that is orange and white. They make use of cartoon-like fonts and graphics, such as the donut with a smiley face, as part of their brand design, so that their target audience (the young and the young-at-heart) can relate easily to the brand and is thus attracted to them.

In one of their television commercials (TVCs), they make use of a popular celebrity who is a football player form the Real Madrid team to be part of the advertisement. This will entice fans of the player to purchase the goods, given the kind of emotion that is stirred up among the player’s fans. They also make use of cute cartoon characters in their TVCs to specifically attract the young and the young-at-heart. The usage of cartoon strikes an emotion and thus relates to their target audience.