Dunkin’ Donuts

The main colours used in the Dunkin’ Donuts brand logo is pink and orange. Within the logo itself, there is a picture of a cup of coffee with smoke coming from the cup. The fonts used are also very simple. The coffee in the logo also signifies that they don’t only sell donuts, like most other donut outlets, but they also sell beverages to go along with their donuts. Their logo is evident in every form of packaging that they use, from the cup to the box.

They also make use of humour in most of their television commercials (TVCs). This enables people to remember their brand name easily, with the humour approach taken by them in their advertisements.

Tags: https://www.dunkindonuts.com/